Lennard Büssow - Digital Marketing Specialist & It Consultant - AI Marketing Consultant

About

Dynamic Digital Marketing Specialist and IT Consultant with a unique blend of expertise in sustainable business management, dedicated to building and enhancing brands through responsible and effective digital strategies. Proven ability to drive online visibility, engagement, and growth by integrating innovative marketing techniques with robust IT solutions, focusing on data-driven and ethical practices to achieve measurable business outcomes.

Work Experience

Online Marketing Manager Intern

Online-Marketing Manager spielend erleben

Nov 2024 - Jun 2025

Remote, DE

Gained hands-on experience as an Online Marketing Manager Intern, focusing on best practices in digital strategy, data analysis, and IT support in a remote environment.

Conducted detailed SEO and data audits, utilizing automation tools to identify key optimization opportunities and enhance website performance.
Produced compelling blog content, aligning with SEO best practices to improve online visibility and engage target audiences effectively.
Assisted with fundamental network administration tasks, contributing to system stability and operational efficiency for marketing technology infrastructure.
Applied SQL for efficient database management and data extraction, supporting data-driven marketing decisions and analytical reporting.

Online Marketing & IT Consultant Trainee (Partner Project)

MANA-Verlag

Jun 2024 - Jun 2025

Remote, DE

Spearheaded digital marketing and IT initiatives as a trainee for a publishing house, focusing on brand development and online presence through a comprehensive partner project.

Implemented comprehensive on-page and off-page SEO strategies, optimizing content and technical aspects to improve search engine rankings and organic traffic.
Developed engaging graphic designs and user interface (UI) elements, enhancing user experience and reinforcing brand consistency across digital platforms.
Managed and optimized Google Ads campaigns and leveraged Google Analytics for performance tracking, contributing to targeted audience reach and efficient ad spend.
Executed strategic social media marketing campaigns on Meta platforms, increasing brand engagement and expanding audience reach through compelling content.
Designed and deployed video and email marketing campaigns, including newsletters and affiliate programs, to foster customer engagement and drive conversion pathways.

Education

Online Marketing & IT Consulting

DCI: Digital Career Institute GmbH

Apr 2024 - Aug 2025

Remote, Germany

Courses

Marketing Fundamentals
Campaign Creation
Graphic Design (UX/UI)
SEO / Blogging
Email & Video Marketing
Affiliate Marketing
Organic Marketing
Paid Marketing

Sustainable Business Management

Hochschule für nachhaltige Entwicklung - HNE Eberswalde

Sep 2020 - Jul 2022

Eberswalde, Brandenburg, Germany

Volunteer

Advocate & Supporter

Basic Income Research & Education Initiative

Sep 2020 - Jun 2024

Britz b. Eberswalde, Brandenburg, DE

Supported initiatives promoting education, science, and research related to basic income and its financing.

Languages

German (Native) , English (Fluent)

Skills

Digital Marketing

SEO
SEM
SMM
Email Marketing
Video Marketing
Affiliate Marketing
Organic Marketing
Paid Marketing

Online Content Creation

Copywriting
Blog Writing
Graphic Design
UX/UI
Video Production

Analytical Skills

Data Analysis
Google Analytics
Data Audits
SQL

Social Media Marketing

Meta Ads
Social Media Strategy
Community Engagement

Brand Management

Brand Development
Brand Positioning
Digital Branding
Brand Awareness

Prompt Engineering

AI Prompts
Generative AI

AI Automation

Workflow Automation
AI Tools
Automated Reporting

IT Administration

Network Support
System Maintenance

Interests

Branding // Brand Identity

Persona Brand
Brand Identity
Every idea backed by a strong personal branding is a better idea

Finance

Make money
Holding onto it & building
Investments

Tech Development [AI+]

Technology
Artificial Intelligence
Daily News & Updates
Tools
Stack

Social Media

Community Building
Content Research
Trends
Viral
Creating & Scheduling

Work-Life Balance

Health First
Growth First
Well-being in general

Web Development

WebDev
Databases
Frontend > Backend