Lennard Büssow

Lennard Büssow

AI Marketing Consultant | Building Sustainable Brand Growth
16225, Eberswalde, DE.

About

Dynamic Digital Marketing Specialist and IT Consultant with a unique blend of expertise in sustainable business management, dedicated to building and enhancing brands through responsible and effective digital strategies. Proven ability to drive online visibility, engagement, and growth by integrating innovative marketing techniques with robust IT solutions, focusing on data-driven and ethical practices to achieve measurable business outcomes.

Work

Online-Marketing Manager spielend erleben
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Online Marketing Manager Intern

Remote, Germany

Summary

Gained hands-on experience as an Online Marketing Manager Intern, focusing on best practices in digital strategy, data analysis, and IT support in a remote environment.

Highlights

Conducted detailed SEO and data audits, utilizing automation tools to identify key optimization opportunities and enhance website performance.

Produced compelling blog content, aligning with SEO best practices to improve online visibility and engage target audiences effectively.

Assisted with fundamental network administration tasks, contributing to system stability and operational efficiency for marketing technology infrastructure.

Applied SQL for efficient database management and data extraction, supporting data-driven marketing decisions and analytical reporting.

MANA-Verlag
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Online Marketing & IT Consultant Trainee (Partner Project)

Remote, Germany

Summary

Spearheaded digital marketing and IT initiatives as a trainee for a publishing house, focusing on brand development and online presence through a comprehensive partner project.

Highlights

Implemented comprehensive on-page and off-page SEO strategies, optimizing content and technical aspects to improve search engine rankings and organic traffic.

Developed engaging graphic designs and user interface (UI) elements, enhancing user experience and reinforcing brand consistency across digital platforms.

Managed and optimized Google Ads campaigns and leveraged Google Analytics for performance tracking, contributing to targeted audience reach and efficient ad spend.

Executed strategic social media marketing campaigns on Meta platforms, increasing brand engagement and expanding audience reach through compelling content.

Designed and deployed video and email marketing campaigns, including newsletters and affiliate programs, to foster customer engagement and drive conversion pathways.

Volunteer

Basic Income Research & Education Initiative
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Advocate & Supporter

Britz b. Eberswalde, Brandenburg, Germany

Summary

Supported initiatives promoting education, science, and research related to basic income and its financing.

Education

DCI: Digital Career Institute GmbH
Remote, Germany

Professional Certification Program

Online Marketing & IT Consulting

Courses

Marketing Fundamentals

Campaign Creation

Graphic Design (UX/UI)

SEO / Blogging

Email & Video Marketing

Affiliate Marketing

Organic Marketing

Paid Marketing

Hochschule für nachhaltige Entwicklung - HNE Eberswalde
Eberswalde, Brandenburg, Germany

Partial Bachelor of Arts (n.A)

Sustainable Business Management

Languages

German

Native

English

Fluent

Interests

Branding // Brand Identity

Persona Brand, Brand Identity, Every idea backed by a strong personal branding is a better idea.

Finance

Make money, Holding onto it & building, Investments.

Tech Development [AI+]

Technology, Artificial Intelligence, Daily News & Updates, Tools, Stack.

Social Media

Community Building, Content Research, Trends, Viral, Creating & Scheduling.

Work-Life Balance

Health First, Growth First, Well-being in general.

Web Development

WebDev, Databases, Frontend > Backend.